What is Localization and Why Is It So Important In 2021?
In a crude sense, localization is adapting something to a particular locale. It has been the buzzword for quite some time in the language industry. The impact of localization on businesses is huge. There are two approaches to localization. The first approach involves translating the content, but not in its entirety. Here, localization considers local cultural nuances while translating the text. So the focus is on adapting the text to the target region, rather than keeping the originality intact. The second approach involves applying localization to the types of content and industries which benefit from it. Localization As Translation People assume localization to be a part of the translation. But it is more than that. A language has its singularities. Elements like signage, unit measurements, date and time formats, currencies, etc., of a language, are taken into account in localization. Further, the text in the source language is adapted to the culture of the target lan