3 Benefits of Localizing Content
Content localization has become an essential marketing strategy for brands across the world. It has become one of the popular ways to project a business as a global brand. A brand ’ s message, when localized, will resonate with the target audience. But there is more to content localization than you think. Here are three benefits of localizing content. 1. Easy Market Penetration China is the world ’ s largest market for mobile app downloads. Imagine launching an app in China in a language other than Chinese. It would be disastrous. Similar is the case with many non-English speaking countries. Here is the benefit of localized content. If you can provide content that sounds purely local, you can easily penetrate the local market more than your competitors. For example, if you launch an app in China with a specific Cantonese dialect of Chinese, you ’ ll be geo-targeting the southeastern region of China. 2. Better Web Traffic and Engagement According to resea