3 Benefits of Localizing Content

Content localization has become an essential marketing strategy for brands across the world. It has become one of the popular ways to project a business as a global brand. A brand’s message, when localized, will resonate with the target audience. But there is more to content localization than you think.

 Here are three benefits of localizing content. 

1.      Easy Market Penetration

China is the world’s largest market for mobile app downloads. Imagine launching an app in China in a language other than Chinese. It would be disastrous. Similar is the case with many non-English speaking countries. Here is the benefit of localized content. 

If you can provide content that sounds purely local, you can easily penetrate the local market more than your competitors. For example, if you launch an app in China with a specific Cantonese dialect of Chinese, you’ll be geo-targeting the southeastern region of China.  

2.      Better Web Traffic and Engagement

According to research by CSA, 64% of online buyers value localized content on a website. The same study also shows that even among the English-proficient buyers, 65% prefer content in their local language. 

Thus for better web traffic and engaging the audience at the global level, you need to localize content. 

3.      Increased Sales

This is one of the key benefits of localizing content. As per the CSA research, 55% of global buyers purchase from native language websites, and 72% of the shoppers prefer buying from a website with native language content. 

Native language content gives the online user the satisfaction of knowing a product in-depth in their language of comfort. Localizing content is thus a sure way to boost sales. 

Hire A Localization Expert!

Localization is not the mere translation of words from one language to another. It is an artful undertaking that surely needs the assistance of an expert. 

CHL Localization is an expert localization company in Delhi with decades of experience in the language industry. We localize content in over 200 global languages. 

We operate across India and are a leading localization company in Mumbai, the financial capital of India. Visit us to know more about our localization services.  


Other Services Provided by CHL Localization: translation services company in mumbai | Voice over Services in Chennai | translation services company in bangalore

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